Startups

5 Online Tactics for Small Business

Online promotion and marketing will remain two of the most important aspects for your small business as long as it is up and running. Customers need to know you are out there, and you need a way to quickly find those customers and deliver your message to them.

You need to convince them that you can solve their problems better than anyone else.  Seeking help from an online marketing firm can be beneficial for the sake of getting this stuff right.

However, the 5 following tips will help you out:

SOCIAL MEDIA MARKETING

The single most dramatic effect on marketing and business today has been social media sites, such as Facebook and Twitter. It seems like almost everyone (including my grandma!) is on them for many hours a day.

Though not as malicious, using social media is quite similar to hunting. Hunters know where their prey congregates, so that is where they look for them. This idea can be applied to utilizing social media to target your audience.  It’s a simple idea, but one that many business owners fail to implement.

Build yourself a business page on Facebook, and set up a Twitter account. Social media marketing is a realm on its own, but perhaps the single most significant one to look into. As a more rapid path to social media success, marketing companies now often provide services in this regard.

SEARCH ENGINE OPTIMIZATION

Search engine optimization (or SEO for short) refers to the process of analyzing and manipulating Internet traffic. It is a matter of setting up your website to make it most visible on search engines, which essentially involves a careful use of keywords. Most customers and Internet surfers do not look past the first page of a search engine’s response to a search. You need to make sure yours is on that first page.

EMAIL MARKETING

Clever and effective use of subject lines, content, and timing will have customers opening your emails, giving them a chance to become aware of your brand, as well as various offers and specials and deals. You must be careful with your email marketing, however, so as not to become what’s considered spam. Nonetheless, an informed use of this tactic can pay off tremendously.

CONTENT MARKETING

The term content marketing refers to a business providing useful content to the customer (often in the form of articles, videos, pictures, how-to’s, etc.), at no cost to them whatsoever.

What is the justification for this?

Brand awareness. If you establish yourself online as an expert and authority in your field, demonstrated through your content (which must be related to your business, obviously) this will garner customer trust. They appreciate the value you’ve provided to them, and will return the favor in the form of profitable action.

AFFILIATE MARKETING

Affiliate marketing involves working with another business. Each of you provides a link to the other’s websites. If a click on a link results in a purchase, a commission is received. The benefit of this is that your business is being promoted elsewhere, and can rely on the success of another. You more or less have two (or three, or four, or however many) marketing strategies working for you at once.

You may not have the means to implement all of these strategies, but if you’re learning a great deal from these 5 points, you need to get going on some of them to succeed in online marketing efforts.