Crucial to all direct-response TV efforts is the industry’s mantra-the call to action. At the end of the day, the primary goal of most infomercials is not to build brand recognition but to motivate the viewer to act, whether that means to buy something or go somewhere.
Every direct-response TV segment includes a toll-free number or Web address or both. Typically incentives are part of the equation. For instance, depending on the cable station airing it, Excite@Home’s infomercial touts offers ranging from free installation to three-month subscriptions at no cost.
“Now that the chips are down, accountability is no longer an option-it’s a requirement,” says Lee Frederiksen, founder and CEO of the Frederiksen Group, the Falls Church, Va.-based direct-response marketing firm that created “The Monster Show.”…
Online promotion and marketing will remain two of the most important aspects for your small business as long as it is up and running. Customers need to know you are out there, and you need a way to quickly find those customers and deliver your message to them.
You need to convince them that you can solve their problems better than anyone else. Seeking help from an online marketing firm can be beneficial for the sake of getting this stuff right.
However, the 5 following tips will help you out:
SOCIAL MEDIA MARKETING
The single most dramatic effect on marketing and business today has been social media sites, such as Facebook and Twitter. It seems like almost everyone (including my grandma!) is on them for many hours a day.
Though not as malicious, using social media is quite similar to hunting.…
Before I left for work this morning I checked my email to see if there had been any update on K. Nothing in the inbox. As I arrived at the office, I asked the secretary if there had been any news. She shook her head and I knew … he didn’t make it. Turns out, he didn’t even make it through the night. In fact, when I posted my blog last night, he’d already passed.
K is gone. He died surrounded by his family and loved ones. The tubes are out. He’s at peace.
To some degree, we each have our own idea of faith, religion and the afterlife. I am Jewish but my opinions/beliefs are not 100% clear. I know what I want to believe. I want to believe there is a G-d (I was taught never to write out G-d’s name so it couldn’t be destroyed … hence the hyphen) and that He has a greater purpose. …
When you, like I did, need to struggle to get your GED to get ahead in life, you’ll understand that the road to a leadership position is quite challenging. I had no choice but drop out of the High School when I was 16 years old back then, and it took me quite a while to earn my GED diploma.
I’m very proud of being a GED recipient but it wasn’t easy. I failed first, going back to school was a disaster and I’m thankful for being able to follow the GED program on Bestgedclasses.org offered on the internet. If I lived 20 years ago I wouldn’t have been able to pursue my dream.
My secret source of motivation was a website that pointed out that many famous and successful people are also GED graduates. It took me 5 months to get ready for the GED exam.…
Angel posted an entry today about what she expects in a friend, such as empathy and humor.
I thought I’d mix it up a bit and write about what my friends are as a way of showing my gratitude, and reminding myself of how lucky I am when times get tough between us.
No matter what music I like, or what I choose to do with my life, my friends will always accept it.
Even if they don’t agree with it, they won’t hold it against me.
Encouraging In the past couple of years I’ve been through a lot, and my friends have been there every step of the way.
From something as simple as motivating me when I want to lose weight, to something as complex as helping me get through my therapy. I’m still not there, but I know that if I hit a stumbling block they’ll be there to pick me back up.
How many times have you stared solemnly into the sink full of dishes around dinner time while your stomach growled in anticipation? If you are like me, you have done this quite of few times and the hunger and tiredness just overtook the urge to wash the dishes and make dinner. Around these times it seemed as though my stomach would scream “FAST FOOD!” and I would reluctantly give in.
This can get you into big trouble! If you give in to the temptation at least once, you are bound to make it a habit and that is not good for your health or your wallet! Having clean dishes is a great motivator to make wonderful home cooked stockpile meals!
Stress-free way to always have clean dishes:
Unless you make a gourmet meal every night, you probably don’t dirty up a ton of dishes for just one dinner.…
Well, what do you think? My first made from SCRATCH theme. Whoo-hoo. I think it turned out rather well. The drop shadow didn’t turn out as good as I had hoped but it’ll do for now.
I had the worst weekend. I went home because my dog was really sick (not eating or sleeping, breathing really hard, and bleeding internally) so we put her to sleep on Saturday. I’ve been a basket case since. This was the hardest animal to lose. God, I miss her so much. Anyway, to avoid a completely morbid post, I’ll move on but before I do.
Other than THAT, I graduate in less than three weeks. I’m SO excited. I’ll get out of this 12×12 room or whatever it is and have a real life, as long as I get into law school. I still haven’t heard yet.…
In this article I examine how to become a fisherman rather than a hunter in networking. Work from home careers operate best when fishing.
There are two basic styles to trying to get leads when you have a network marketing or direct sales business opportunity as your work from home career. These two styles are; ‘hunter’ or ‘fisher’. First we define a ‘lead’ as someone who is showing a definite interest in your business opportunity.
‘Hunting’ – this is where someone aggressively seeks leads. They are always on the lookout and will chase down anyone relentlessly to get them to say ‘yes’.
‘Fishing’ – this is where someone sets out to ‘lure’ or attract someone who is already interested in your type of business to join you.
Learning new things is a constant in my life that I don’t believe will ever change. However, I would love to stop attending classes sooner than later.
Yes, I went to high school but in another country and my diploma is not good enough in the US. I am at a pivotal point in my life.
I’m at the bottom of the hiring list in most industries, and I’m bored out of my mind. I have been looking for work for more than two years with nothing solid to report. Sitting idly is not something I can do very well. I want to take advantage of my time now.
I let everyone in my life know that I was stepping down from certain responsibilities to give me the time I needed to study. What I didn’t mention was, I also want to have time to blog.…